The UFC has exciting plans in the works for two new productions: a behind-the-scenes documentary and a comedy series in collaboration with Adam Sandler. UFC president Dana White revealed this news on The Pat McAfee Show after being asked about Conor McGregor’s documentary and confirmed that the UFC is developing its own documentary series set to be released later this year. White explained that creating such content is no easy feat and that the UFC is in production with Roku for the documentary, which will offer viewers a look at the business side of the promotion.
In terms of the comedy project, details are still scarce, but White did reveal that they’re working with Sandler to develop a scripted comedy series centered around working in the UFC’s offices. Happy Madison, Sandler’s production company, is no stranger to producing popular shows and films, including the 2012 UFC-inspired film Here Comes the Boom and hit shows like The Goldbergs and Rules of Engagement.
Given that Sandler is also represented by William Morris Endeavor, who happens to be the current owners of the UFC, the collaboration seemed only natural. But White is no stranger to television production either, as he is also part-owner of Thrill One Sports and Entertainment, a conglomerate that oversees popular properties like Rob Dyrdek’s Ridiculousness and extreme sports series Nitro Circus.
It’s clear that White is a busy man, with a lot of exciting television business in the works beyond what’s happening at the UFC. Nitro Circus is due for a new reality show, though no further details were provided. Regardless, it’s evident that the UFC is expanding its footprint in the entertainment industry and has no plans of slowing down anytime soon.