The friendly social media exchange between Elon Musk and Mark Zuckerberg has quickly spiraled into a hypothetical MMA fight, making waves with fans and the UFC President, Dana White. Despite having no professional fighting experience, both tech moguls are reportedly serious about pursuing the idea.

Zuckerberg, who has displayed a growing interest in MMA, was spotted at UFC Vegas 61, while Musk is no stranger to physical altercations, having been in his fair share of fights growing up in South Africa. White, who sees this as a massive opportunity for the UFC, is already considering ways to capitalize on the potential spectacle, which could draw in a wider audience, including those not traditionally interested in fighting.

While the fight would be an exhibition match, it presents an opportunity to stack the rest of the card with top talent. The potential for huge numbers in PPV buys is there, with “freakshow” fights (like the Mayweather vs McGregor bout) historically being the most captivating to a general audience. However, it remains to be seen whether the match will ever become a reality.